Professor Joanne Protheroe MB ChB, MRes, PhD, FR

Lead for Research

Professor Jo Protheroe has been a practising General Practitioner for over 19 years and has worked in various academic and research capacities, before joining Keele University as a Senior Lecturer in General Practice in 2011. 

Jo was appointed as Professor of General Practice in Keele Medical School in 2017, where she leads the Academic Primary Care team, is Director of Undergraduate General Practice and is the Director of Integrated Clinical Academic training for Keele. She continues to practise as a GP in an inner-city practice, a role which fuels her interest in health literacy and patient participation in their health, especially those in disadvantaged groups. 

She is a national expert in the field of Health Literacy, regularly invited to present at conferences, a member of the Scientific Committees of Health Literacy conferences in the US and Europe and sits on Editorial boards and national and international Journals. She was awarded the Royal College of General Practice John Fry Award for promoting the discipline of general practice through research and publishing in 2018. 

Jo is the current Chair of Health Literacy UK and is an Honorary Health Literacy Clinical Advisor to NHS England.